Smart Stuff for Smart Kids!

Quality, affordable products and brands for babies and children. Shop online or instore for stylish kids clothing, gifts and mindful toys. Same day order processing. Orders placed before 11am will usually be shipped out that day, orders placed after 11am will be shipped on the next business day. Read more

Great Value

We don't believe you should have to pay a fortune for awesome kid's stuff.

Delivery

We ship NZ wide and endeavour to have your goods dispatched within 1 working day.

Payment Options

We offer various payment methods including PayPal, PartPay and POLi.

Shop with Confidence

Committed to providing you with the best experience possible, every time you shop.

Returns & Exchanges

Faulty goods will be quickly dealt with, and exchange will be offered for change of mind.
Birthday Card | Happy Days
Birthday Card | Jurassic World - Dino-Mite Birthday
Birthday Card | Unicorn Birthday Magic
Birthday Card | Mermaid Best Birthday
Birthday Card | Dino-Mite-Birthday
Pitter Patter | Long Sleeved Leotard Dress
Pitter Patter | Long Sleeved Leotard Dress
Lighthouse Media | Kiwi Critters - Book Series
Birthday Invitations | Unicorn
Elf On The Shelf | Scout Elves At Play
Elf On The Shelf | Scout Elves At Play
Rashoodz | Rashsuit - Seas The Day
Rashoodz | Rashsuit - Seas The Day
-30.01%
Rashoodz | Rashsuit - Sprinkle Surprise
-30.01%
Rashoodz | Rashsuit - Spec-tacular
-30.01%
Rashoodz | Rashsuit -Jumping Jellyfish
-30.01%
Korango | Ice Cream Top & Frill Pant
Korango | Ice Cream Top & Frill Pant
-30.01%
Korango | Ice Cream Cardigan
Korango | Ice Cream Cardigan
-30.01%
Mu | Spacebot
Mu | Spacebot
$129.99
Green Toys | Train
Green Toys | Dump Truck - Red
Green Toys | Tractor
Buzzy Bee | Oscar Ostrich Wooden Toy
Buzzy Bee | Dorable Duck Pull Along Toy
Alphabet Abacus
Elephant Ollie | Gold Squares Bandana Bib
Elephant Ollie | Gold Squares Bandana Bib
Harry Potter | Lenticular Notebook
$109.99
Clothing

Gifts Under $30

Gifts Under $30
Pink Poppy | Mini Ballerina Snow Globe
Pink Poppy | Small Carnival Snow Globe
Pink Poppy | Small Ballet Shoes Snow Globe
Pink Poppy | Small Ballerina Snow Globe
Pink Poppy | Small Snow Globe - Summer Mermaid
Clothing

Gifts Over $30

Gifts Over $30
Floss & Rock | Monster Height Chart
We Might Be Tiny | Icy pole Mold - Powder Pink
We Might Be Tiny | Icy pole Mould - Charcoal
We Might Be Tiny | Icy pole Mould - Blue Dusk
Clothing

Science & Technology

Science & Technology
Boogie Board Jot 4.5 Clearview
Magformers | Intelligent Magnetic Construction Set - 14 Piece
Mu | Spacebot
$129.99
Clothing

Arts & Crafts

Alex Spa | Colour Shift Obre Nails
Alex Spa | Sketch & Sparkle Tattoo Pens
Tiger Tribe | Colouring Set - Delicate Detail
Tiger Tribe | 3D Colouring Set -Sci Fi Fun
i read | Sloth Magic Painting
Clothing

Swimwear

Swimwear
Bling2O Swim Goggles | Mermaid - Blue Sushi
Bling2O Swim Goggles | Let's Flamingle - Flock Of Flamingoes - Creamsicle
Bling2O Swim Goggles |Sea Horse Kisses And Star Fish Wishes - Rock Star Fish Pink Stones
Bling2O Swim Goggles | Candy Heart - Hugs And Kisses -Pink Classic
Bling2O Swim Goggles | Pool Jewels -Pink Jewels
Clothing

Bath Time

Bath Time
Alex | Bath Squirters - Jungle
Alex | Bath Squirters - Farm
Escabbo | Bath Mat & Squirter Set - Ocean
Escabbo | Tropical Fishes Squirters
Escabbo | Singing Hippo
Clothing

Clothing

Clothing
Bling2O Swim Goggles | Mermaid - Blue Sushi
Bling2O Swim Goggles | Let's Flamingle - Flock Of Flamingoes - Creamsicle
Bling2O Swim Goggles |Sea Horse Kisses And Star Fish Wishes - Rock Star Fish Pink Stones
Bling2O Swim Goggles | Candy Heart - Hugs And Kisses -Pink Classic
Bling2O Swim Goggles | Pool Jewels -Pink Jewels
Clothing

Cards & Invitations

Cards & Invitations
Birthday Card | Happy Days
Birthday Card | Jurassic World - Dino-Mite Birthday
Birthday Card | Unicorn Birthday Magic
Birthday Card | Mermaid Best Birthday
Birthday Card | Dino-Mite-Birthday
Clothing

Hats, Caps & Beanies

Hats & Caps
MillyMook | Brimmed Hat - Sweetheart - Pink
MillyMook | Baby's Bucket Hat - Coco
Clothing

Books

Spot The Odd One Out
The Genius Puzzle Book For Kids
There's a T.Rex In Town
Would An Elephant Enjoy The Beach
There's A Diplodocus At The Door